The Modal at Main Case: Turning Planning into Visual Clarity
- rbulhoesstudio
- Apr 21
- 2 min read
How to turn a masterplan into a strategic sales tool?
In our new article, we show how we helped Reid’s Heritage Homes clearly present the three phases of Modal at Main, in Cambridge, Ontario. With well-structured 3D images and aerial visualizations, we made the planning visually engaging — and the sales process more efficient.
Check out the full case and see how renderings can go far beyond aesthetics:
In large-scale real estate projects — especially those developed in phases — clear and strategic visual communication can make all the difference.
That was the case with Modal at Main, a new planned community in Cambridge, Ontario, developed by Reid’s Heritage Homes.
The project was divided into three development phases — a challenge not only for the marketing team but also for potential buyers trying to understand the full scope of the proposal.
That’s where RBulhões Archviz Studio stepped in.
The Client’s Challenge: How to Visualize a Project in Progress?
With multiple construction phases, the project needed to be presented in a way that was simple, educational, and impactful. 2D plans alone couldn’t capture the experience — it was time to help everyone see the future more clearly.
The Solution: Strategic Visualization in Phases
We developed a series of 3D renderings that represented each phase of the project, with clearly marked divisions, highlighted lots, and an aerial perspective that made the entire masterplan easy to understand in seconds.
This approach enabled:
✅ Clear and strategic visual communication
✅ Versatile content for marketing and sales
✅ A compelling experience for buyers and investors
The Result: Planning That Convinces
The visualization of Modal at Main was structured into three distinct blocks, each with a group of images tailored for social media and marketing materials.
This helped strengthen the project’s narrative and supported faster decision-making.
More than beautiful images, we delivered a powerful sales tool — transforming urban planning into visual impact.
Need to Showcase Your Project’s Full Potential?
At RBulhões Studio, we help developers translate blueprints into images that connect, explain, and inspire — with efficiency, accuracy, and on-time delivery.
📩 Let’s talk?#RBulhoesStudio #RenderingThatInspires #ModalAtMain #3DVisualization #RealEstateMarketing #CambridgeOntario