The renders aren't just pretty — they're designed to sell. Here's what some people miss: A generic render shows what a space looks like. A sales tool shows what a life looks like. Let me break down the 4 elements that transform visuals into a revenue engine: 1) Emotional Anchoring Generic render: "Let's show a beautiful living room with nice furniture." Sales tool: "Who is our buyer? A young professional couple? Show them hosting friends for wine night. A downsizing retiree?